Whyte & Mackay has released Whyte & Mackay Triple Matured along with a promotional video featuring the blended Scotch whisky’s distinct triple maturation process. Whyte & Mackay plans to have the promotion run during programming for the 2022 French Open and current Formula One racing season.
Highland Park has released two new whiskies – Saltire Edition 1 and Saltire Edition 2 – in a partnership with former Formula One race driver, David Coulthard. Both Highland Park Saltire Edition 1 and Saltire Edition 2 have been aged for 13 years – a subtle reference to Coulthard’s 13 Grand Prix victories – in […]
If you are drinking Heineken beer, maybe you are at a Formula One afterparty?
Last year, Johnnie Walker was named as the official whisky of the Formula One racing series, and if you watched last weekend’s 2015 Monaco Grand Prix, chances are you couldn’t miss JW’s branding all over the famed Cote d’Azur track. A recent  study indicates that last year’s broadcast of the Monaco Grand Prix had […]
To promote its whisky, Johnnie Walker is offering a driving master-class opportunity – although it is only in the UK at the moment [don’t worry, it will be offered globally] – with Formula One world champion Jenson Button…