Modelo Preps For College Football Season

College football is here and Modelo is ready for it with their “It’s Not Just Game Day. It’s Tradition,” promotional campaign that will be seen across the ESPN, FOX and NBC networks. Modelo is the official beer of the college football playoffs.

The promotional campaign begins with “Same Time, Next Year” – a 30-second spot focusing on college football rivalries over the years, particularly Michigan and Ohio State in the spot.

Additionally, Modelo has teamed up with vintage licensed apparel maker Homefield with the Homefield Can’t Miss Kickoff Tour, featuring popups in major markets with local college football alumni, offering meet-and-greet opportunities and autographs.

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