Johnnie Walker Goes With C & C For Ads

Johnnie Walker has employed Academy Award-winning director Damien Chazelle to collaborate with already-employed brand ambassador, Grammy Award-winning musical artist, Sabrina Carpenter, for the upcoming promotional campaign for the blended Scotch whisky brand.

In 2025, Carpenter signed up with the Diageo-owned Johnnie Walker blended Scotch brand for a multi-year global partnership which have resulted in promotional campaigns for her personalized cocktails as well as limited bottle designs of Johnnie Walker Black Label.

Carpenter appears in the initial collaborative short film directed by Chazelle (who received his Academy Award for 2016’s “La La Land”) which features Carpenter as she sashays through a dance lounge with her signature Go Go Highball cocktail in hand before uttering the Johnnie Walker tag line – “Keep Walking”.

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