Annual Whisky Event Sets New Records
A record number of whisky enthusiasts attended the annual Whisky Event at the Grosvenor Hotel, Mayfair, on Sunday, June 2, 2024. The event showcased 60 exhibitor stands, live classical music, and a new guest spirit section featuring premium tequilas.
According to the Jewish News, over 1,200 attendees flocked to the event organized by Whisky World. The organization had published its whisky festival schedule including the Whisky Event. The statement had forecasted an exceptional gathering of elegance and spirits. The post said:
“This annual gathering promises an extraordinary experience for enthusiasts and newcomers alike. As you step into The Great Room at Grosvenor House on Park Lane, you’ll be greeted by an unparalleled selection of over 600 whiskies from more than 60 exhibitors. Immerse yourself in the world of whisky with a range of engaging activities and experiences.”
Annual Whisky Event Sets New Records
Among the exhibitors were Ardbeg, Brave New Spirits, Talisker, Deanston, The Dalmore, Annandale, Craigellachie, Tomatin, and Nikka. As expected, guests were thrilled by the variety of popular tasting events, master classes, emerging whiskies, and rare expressions.
In addition, the Whisky Event has always been more than just a show of elegant spirits. According to the Whisky World event guide, there is much more to take away.
“..it’s a celebration of craftsmanship, tradition, and innovation. Engage with fellow enthusiasts, share stories, and forge new connections in an atmosphere buzzing with excitement and camaraderie. Whether you’re drawn to peaty Scotch whiskies, smooth bourbons, or experimental blends, you’ll find endless opportunities to expand your whisky horizons..”
Abe Lubelsky, head of operations at The Whisky World told Jewish News: “We couldn’t be happier with this year’s event. Doubling the size of the show has required a huge amount of work, but our fantastic exhibitors believed in us. So, we’re thrilled to have delivered a show which surpassed all expectations. Feedback has been phenomenal, and we’re already inundated with requests for next year!”
The Whisky Event will return in 2025.