Mexican spirits company Becle has purchased the remaining 51% stake in Eire Born Spirits (EBS) – the company founded by mixed martial arts fighter Conor McGregor’s Proper No. Twelve Irish whiskey – in a deal reported to be worth a total of $600 million. Becle has owned a 49% stake in EBS since May 2020.
According to a press release, McGregor will ‘retain an interest’ in the brand and will ‘remain actively engaged in the promotion’ of Proper No. Twelve.
Becle is 85% owned Mexico’s Beckmann family, with Juan Beckmann Vidal owning 70% of Cuervo tequila brand. Becle also owns 1800 Tequila, Kraken rum, Three Olives Vodka and Bushmills Irish whiskey.
You must be logged in to post a comment Login