Bud Light Debuts Hard Seltzer

Bud Light is introducing their answer to White Claw’s market dominance with their own hard seltzer versions called, imaginatively, Bud Light Seltzer.

Bud Light is officially launching their new Bud Light Seltzer on January 13, 2020 but they are already launching the ad campaign which depicts the fictional mayor of the small town of Seltzer, Pennsylvania [the story is fictional, but their is an actual town of Seltzer (population 307) in Pennsylvania].

“If you love Bud Light, like me, you’ll love Bud Light Seltzer,” the mayor tells us, then, a few seconds later… “If you don’t love Bud Light, you’ll love Bud Light Seltzer. There’s no Bud Light in it.”