Indian Whisky Dethrones Diageo and Pernod Ricard Brands
Indian whisky brands have outperformed renowned distillery giants Diageo and Pernod Ricard. Indian spirits are changing the global whisky market and forcing established brands to reconsider marketing strategies and whisky components. No one expected the whisky distillery kings, Diageo and Pernod Ricard, to lose the throne. At least not to newcomers like India. This country […]
