Crown Royal Collabs With Starter For Super Bowl Gear
Diageo-owned Canadian blended whiskey brand Crown Royal – the official whiskey brand of the National Football League – has collaborated with sports apparel maker Starter to produce a limited edition satin jacket in celebration of Super Bowl LIX, which will be held in New Orleans, Louisiana, on Sunday, February 9, 2025.
The product of the collaboration is a Crown Royal x Starter NFL Super Bowl LIX Satin Jacket, only available in New Orleans over Super Bowl weekend [February 5-8, 2025]. The limited-edition black satin jacket features a body with the Crown Royal logo and NFL shield on the front chest, while the back of the jacket has the official Super Bowl LIX logo, “featuring Mardi Gras-inspired red, green and gold colored patterns that evoke the designs of the French Quarter’s balcony ironworks”.
The jacket is only available while supplies last at the Starter x NFL Shop Presented by Visa on Canal Street in New Orleans, for $250 per jacket. Proceeds from the sale of the jacket are intended to benefit the Foundation for Louisiana, a nonprofit that “invests in communities and ideas, builds partnerships, and transforms policies and systems for an equitable, stronger Louisiana.”
Additionally, Crown Royal will also provide a tailgate experience featuring “local flavors” and local New Orleans musical talents and visitors will have the chance to participate in the Purple Bag Project “where every bag packed with wellness essentials will trigger a $1 donation to the Foundation for Louisiana.” Those not in New Orleans next weekend can help raise funds for the nonprofit by posting a crystal ball emoji on a special Crown Royal Instagram story. Comments made from February 8-9, 2025, will also result in a $1 donation to the Foundation for Louisiana.
On gameday, Crown Royal will host the Crown Royal Locker Room, where game attendees can sample Crown Royal Blackberry and Deluxe cocktails, as well as take photos with co-branded gear, jerseys, helmets and the brand’s iconic purple bags.
