Diageo Tabbed As Sponsor For FIFA World Cup
Spirits behemoth Diageo has been named the official spirits supporter of next year’s Fifa World Cup to be held in Canada, Mexico and the USA.
For the tournament, London-based Diageo is expected to be promoting Scotch whisky brands Buchanan’s and Johnnie Walker – as well as a sle of other spirits brands in their portfolio.
The international football tournament – the world’s most viewed sporting event – is currently scheduled to take place at 16 host city venues across Canada, Mexico and the USA from June 11 to July 19, 2026.
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