Fireball Whisky Plans Whisky from Losing Human Tears
The Sazarec-owned brand. Fireball Whisky is known for its cinnamon-flavored whisky. With its latest innovation, the brand will distill rival fans’ tears into Crierball, a whisky that will shoot up tension on game days.
As part of the plan, Red Fireball Tear Collector personnel will pitch up near top NFL and collegiate rivalry games throughout November. The team will ask (weeping) fans on the end of the wrong outcome to donate tears to the ‘noble cause’.
With enough tears collected by Fireball, the limited edition whisky is likely to have a salty profile with a hint of bitterness.
Danny Suich, global brand director for Fireball, said: “In football, few things – aside from Fireball, of course – are better than the sweet taste of victory, especially when that W comes at the expense of your biggest rivals.
“Our brand is all about embracing that competitive spirit, but amping it up with a little more spice. We’re on a mission to capture the soul of rivalries – AKA the tears of losers – at this season’s biggest games. The expected result? A one-of-a-kind whisky bottling that is sure to become the ultimate showpiece allowing for supreme bragging rights next season.”
Ready to Taste Fireball Whisky from Losing Human Tears?
As far as the brand is concerned, there is no limit to the quantity of tears made – so any devastated fan trying to hold it all in is advised to cry away. In fact, the brand even suggests that ‘the more crying, the more tears infusion in the future’.
To ensure Crierball meets health safety regulations, Suich says the tears “will undergo a meticulous, months-long process of sterilization and distillation”.
He added: “Our plan is to have this salty-cinnamon innovation ready for the next football season so the victorious can hold last season’s triumph over their rivals’ heads for just a little bit longer.”
Besides sports, the brand created a Fireball Garter in August, which was one of our top marketing moves for that month. This follows an earlier sports campaign, Ignite Your Rivalry, which showed fans’ love for their teams.
Summing up the spirit of Crierball, the brand added; ‘This first-of-its-kind offering promises to capture the true spirit of game day, blending the emotion of nail-biting finishes and heartbreak with Fireball’s iconic cinnamon-sweet flavor that’s sure to score big with fans.”
