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Jack Daniel’s is crossing the pond with their campaign for the UK – entitled, Find Your Taste of Tennessee – and as part of the campaign, Jack Daniel’s consumers who purchase a Jack Daniel’s cocktail will receive a ‘Greetings from Tennessee’ postcard and scratch for the chance to win one of three trips to the distillery in Tennessee.
Additionally, Jack Daniel’s will also bring “The Meeting Place,” a pop-up consumer experience in London, Birmingham and Glasgow, where consumers can win a place at the experience by purchasing a Jack Daniel’s drink [at the London Cocktail Club, Birmingham’s Gas Street Social and Lebowskis in Glasgow’s West End] and filling out a Jack Daniel’s postcard to send through a Tennessee style mailbox.
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