Whiskey Articles

Jameson Pumps Brakes On Imbibing


Irish whiskey industry giant, Jameson, is pumping the pre-emptive brakes on responsible drinking two months before St. Patrick’s Day via a collaboration with Irish actress/comedian, Aisling Bea, in a promotional campaign titled ‘Jameson. Easy Does It’.

The promotional video depicts several social drinking occasions although not the big one – St. Patrick’s Day – and makes its debut today in Ireland before being presented worldwide later this year on a variety of media platforms.

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