Jameson Pumps Brakes On Imbibing

Irish whiskey industry giant, Jameson, is pumping the pre-emptive brakes on responsible drinking two months before St. Patrick’s Day via a collaboration with Irish actress/comedian, Aisling Bea, in a promotional campaign titled ‘Jameson. Easy Does It’. The promotional video depicts several social drinking occasions although not the big one – St. Patrick’s Day – and […]