Jean-Claude Van Damme Launches New Irish Whiskey
Action movie star Jean-Claude Van Damme is launching a new Irish whiskey venture. The actor is now a partner in the Irish distillery which launched on Wednesday, October 18. 2023.
As part of his latest venture, martial arts screen legend Jean-Claude Van Damme landed in Belfast as the co-owner of a new Irish whiskey brand. The actor (63) has launched Old Oak Irish whiskey with Derry man Kevin Carson, among others.
On Wednesday, the newly sourced whiskey was officially launched in Belfast by Van Damme, a renowned screen action hero who discovered the venture on a chance meeting with a friend.
Old Oak Irish Whiskey
“I was looking for my own brand of whiskey, possibly an American bourbon and then one of my close friends and business associates asked, ‘Why an American whiskey when you can go back to the roots of whiskey and find an Irish one?
“He then introduced me to the Old Oak whiskey label which had yet to be launched and had been put together by some Whiskey aficionados in Ireland.” Van Damme said. He shares the ownership of the new distillery with Ian Rowlands and Kevin Carson.
Initially, Old Oak Whiskey will be available in three-year-old and five-year-old blends priced at £34.95 and £39.95, respectively.
A concept for the new brand was developed by Kevin Carson, who named it after his native county.
“It was also the perfect opportunity to combine two things with which I feel a close affinity, whiskey and its rich heritage and the charisma and warmth of Ireland and its people,” added Van Damme.
“I loved its aroma and the smoothness on the palate compared to the heavier whiskies I had tasted from different parts of the world.”
Mr Carson added: “This partnership with Jean-Claude Van Damme is an excellent fit for all parties.
“His interest in premium whiskey led him to discover Old Oak and what he has found with us is not just a brand, but an emotional connection that goes beyond the taste and aroma.”
With his unwavering strength, exceptional character, and unmatched precision, Jean-Claude embodies the very essence of our brand, according to fellow shareholder Ian Rowlands.
.“His relentless pursuit of perfection and attention to detail make him the quintessential representation of our brand.”
