Martell has collaborated with American rapper Quavo, Chinese fashion designer Angel Chen and French artist Pierre Marie to create a gift collection of their Blue Swift, Cordon Bleu and Noblige offerings – which are available to purchase now.
Quavo designed a limited edition gift box for Martell Blue Swift – a cognac-based spirit drink finished in Kentucky bourbon casks – that includes symbols of hip-hop culture, which come to life when scanned with a smartphone. The pack includes a bottle of Martell Blue Swift and two engraved tumblers.
Marie created two bottle designs for Martell Cordon Bleu, both of which are accompanied by a specially composed poem. The first is entitled “The Vine and the Oak” and features illustrations of leaves and shoots in shades of red and gold. The second is titled “The Epic Voyage” – exclusive to global travel retail venues – and aims to illustrate the journey of cognac around the world with motifs of ships, trains and hot air balloons.
Chen mixed traditional Chinese motifs with modern Western aesthetics in a limited edition Martell Noblige bottling.The design covers the Noblige bottle in red, yellow and blue colors, and is said to represent the first shipments of Martell Cognac to China 1858, as well as the encounter of east and west.
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