Frank Sinatra had a sponsorship contract with Chivas scotch in the latter portions of his long and famous entertainment career – but it was a flask of Jack Daniel’s Old No. 7 – which he referred to as “nectar of the gods” – with which he was buried when he passed away 15 years ago. Although Sinatra was never an official spokesman of the brand, he was a hefty unofficial spokesman – having crates of it shipped to his house, all his shows and even going so far as to crafting a blazer with “Jack Daniel’s Country Club” emblazoned on it. Brown-Forman – the company that now owns the Jack Daniel’s brand posthumously rewarded Sinatra’s dedication to their whiskey by creating a special “Sinatra Select” whiskey that they rolled out last year in Cannes, France, in October. You may have heard of it – and you may have also heard about its price and availability – $150 to 175 and only available at various European duty-free shops and, initially at least, in the USA at the Las Vegas McCarran Airport [in December]. But availability of the whiskey – which is 90 proof and aged in a special “Sinatra barrel” with an extra lining of oak to give it a spicier flair – began to expand to the company’s distillery in Lynchburg, Kentucky along with a few other locales in Kentucky and, beginning this month, there was even more expansion.
As of May 2013, Sinatra Select is now also available in most USA airports as well as Brazil, Argentina and Mexico which, as all Sinatra fans must know is “south of the border”.