Four Walls Adds More Star Power
Four Walls Whiskey was founded in June 2022 by actors Rob McElhenney (now going by Rob Mac), Charlie Day and Glenn Howerton, all stars of the long-running sitcom “It’s Always Sunny in Philadelphia” – and now they have been joined by Jesse Bongiovi, the son of musical artist Jon Bon Jovi. Jesse Bongiovi’s Lily Pond […]
Blue Moon Ale Turns Blue
A “blue moon” is either the second full moon in a single calendar month or the third full moon in an astronomical season that has four – both rare occurrences – and Blue Moon Ale has commemorated the rarity with a rarity of their own creation, turning the color of their Belgian-style ale blue for […]
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Michelob Preps For Super Bowl And 2026 Winter Olympics
Anheuser-Busch is prepping for both the upcoming 2026 Winter Olympics and the Super Bowl with a promotional campaign for Michelob Ultra [which is also the official beer sponsor of USA’s Olympic Team]. The 10-second teaser video is entitled “The Jump” and features American gold medalist snowboarder Chloe Kim and T. J. Oshie, who played for the fourth-place American Olympic ice hockey team in 2014. The 2026 Winter Olympics begin in […]
Knob Creek Gets Super Bowl Bourbon Recommendation
Super Bowl winning quarterback Eli Manning gave his endorsement to Knob Creek Single Barrel Cask Strength as it becomes Manning’s Bold Pick: 2026 Batch. Knob Creek Single Barrel Cask Strength 2026 Batch was bottled in a range between 56.1% to 60.8% alcohol by volume [112.2 to 121.6 proof] and is said to contain the ubiquitous notes of caramel, oak, spice and vanilla. Knob Creek is a small batch bourbon produced […]
Uncle Nearest Receives Investor Suitors
Beleaguered Uncle Nearest Tennessee Whiskey Distillery is on the receiving end of acquisition interest from Georgia-based investor group NexGen 2780. Uncle Nearest currently has debts totaling over $108 million after being placed in receivership in August 2025 from founders Fawn and Keith Weaver. If approved, NexGen2780 – which consists of both individuals and institutions – will manage the court-supervised Uncle Nearest debt resolution process and potential acquisitions. #Distillery #Whisky #Whiskey […]
Budweiser Begins Super Bowl Ad Parade With Stable Teaser
The Super Bowl advertising parade has begun and Budweiser is hitching up their iconic Clydesdales for a teaser entitled “Stable” where it appears they will be joined by a yet-to-be-revealed-but-definitely-not-a-horse-and-likely-dalmatian-puppy smaller addition to the stable. In the Budweiser teaser, five Clydesdales stand shoulder to shoulder in a stable – as horses do in stables – when their shoulder-to-shoulder stable standing session is interrupted by the rattle of a metal bucket […]
Rebel Root Beer Bourbon Resurfaces
Kentucky-based Rebel Bourbon has brought back a root beer-flavored bourbon whiskey to their lineup. Rebel Root Beer whiskey originally surfaced in 2016, went away, and is now returning as a bourbon whiskey using Rebel’s Straight Bourbon Whiskey as a base, then flavoring it with root beer elements. The result is bottled at 35% alcohol by volume [70 proof] and is said to invoke classic root beer notes of licorice, molasses, […]
Kavalan Preps For 2026 Lunar New Year
Taiwan-based single malt whisky Kavalan is preparing for the 2026 Lunar New year – the Year of the Horse – with the release of both a Kavalan Triple Sherry Cask Single Malt Whisky along with a limited edition Golden Steed & Peonies gift set of mini bottles. Kavalan Triple Sherry Cask Single Malt Whisky was matured in a trio – Oloroso, Pedro Ximénez and Moscatel – of sherry casks, bottled […]
Lochlea Reveals Their Oldest Whisky
Scottish distillery Lochlea has released a limited edition seven-year-old single estate whisky – their oldest whisky ever – and third age-statement release. Not surprisingly, Lochlea Seven Years Old is a single malt born from seven distinct first-fill bourbon casks, bottled at 50% alcohol by volume [100 proof] and – also not surprisingly – is said to impart a myriad of notes representing those casks, including apple, buttery pastry, oak, spice […]
The Glenlivet Reveals Return To Small Batch
2026 sees the return of the Small Batch Collection from The Glenlivet as the Speyside-based distillery has the same trio of single malt whiskies – a 17-year-old, a 19-year-old and a 20-year-old – but each is sporting a new flavor profile this time around. The Glenlivet Small Batch Collection Wildflower Honey 17-year-old was matured in first-fill American oak casks and now offers notes of apple, citrus and floral nuances. The […]
San Antonio Distillery Calls It Quits
San Antonio-based Artisan Distillery & Craft Bar has called it quits and due to rising production costs, will shutter on January 25, 2026 after 13 years in operation. Artisan Craft Distillery produced Bexar Ridge Bourbon and Pecan Ridge whiskey. Artisan Craft Distillery becomes the latest casualty in the spirits industry – which so far has been highlighted by the high profile closure of the Jim Beam main campus for 2026. […]
Elixir Hits The Trail With New Series
London-based Elixir Distillers has released The Elixir Trails series – focusing on worldwide distilleries – and consisting of The Whisky Trail and The Rum Trail, for the first iteration of the series [but with plans to expand into other spirit categories at a later date]. The Whisky Trail portion of the series showcases a quartet of whiskies – a 2020 four-year-old malted rye whisky from Denmark; White Peak 2018 seven-year-old […]
Miller Walken The Walk In Promotional Campaign
Miller Lite is “Walken” the walk and talkin’ the talk as they employ iconic actor Christopher Walken to implore people to get off their phones and start talking to people in their newest promotional campaign entitled “Legendary Moments Start with a Lite.” The leadoff video in the promotional campaign is titled “Ditch the Apps” and has Walken trying to convince a man at a bar to initiate a conversation with […]
Sazerac Putts For Par In Golf Suit
Sazerac – owner of Fireball brand whiskey liqueur – has partially won a trademark lawsuit filed in the European Union against the Saudi Arabia-owned LIV Golf tour that had alleged LIV Golf’s trademark application for ‘Fireballs GC’ could be confused with Fireball Cinnamon Whisky brand, for which it holds the trademark ‘Fireball’. Fireballs GC is the name of a LIV golf team led by Spain’s Sergio García. Sazerac filed the […]
Euhomy Debuts Rock Pro Sphere At CES 2026
Euhomy has introduced a new ice-making machine capable of producing perfectly shaped ice in the form of both spheres or squares for the whisky [or bourbon or whiskey] loving enthusiast’s glass. The new icemaking machine was debuted at the 2026 Consumer Electronics Show – dubbed CES – in Las Vegas this week. The machines are expected to be made available in April 2026 and pricing for the machine is said […]
Crown Royal Put In Canada’s Sin Bin For 2026
Crown Royal is being put in Canada’s sin bin as Ontario’s premier Doug Ford has indicated that Crown Royal will be removed from that province’s liquor stores as retribution for owner Diageo shifting their facility’s operations and production of the iconic Canadian whiskey brand from Ontario to – reportedly – Alabama, where Diageo recently announced plans to open a facility. That move was also additionally affected by tariffs imposed by […]
Glenmorangie Unveils 13-Year-Old Moscatel Casked Whisky
The good news: Glenmorangie has released Glenmorangie 13 Year Old Moscatel Cask – a 13-year-old whisky aged in Moscatel dessert wine casks. The bad news: it will only be available in Australia and New Zealand. Glenmorangie 13 Year Old Moscatel Cask, as its name suggests, was matured in Moscatel casks, bottled at 48.2% alcohol by volume [96.4 proof] and is said to offer notes of apple, chocolate, strawberry and vanilla. […]
Highland Park Reveals Orkney-Sourced Heather Whisky
Highland Park has released Highland Park Cask Strength: Heather – a limited edition cask strength single malt made with 100% Orkney peat-smoked barley, more specifically from Hobbister Moor – just a few miles from the distillery. Highland Park Cask Strength: Heather was matured in both first-fill European and American sherry-seasoned oak casks, bottled at 63.6% alcohol by volume [127.2 proof] and is said to offer notes of macadamia nuts, marshmallow, […]
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