Michelob Preps For Super Bowl And 2026 Winter Olympics
Anheuser-Busch is prepping for both the upcoming 2026 Winter Olympics and the Super Bowl with a promotional campaign for Michelob Ultra [which is also the official beer sponsor of USA’s Olympic Team]. The 10-second teaser video is entitled “The Jump” and features American gold medalist snowboarder Chloe Kim and T. J. Oshie, who played for […]
Knob Creek Gets Super Bowl Bourbon Recommendation
Super Bowl winning quarterback Eli Manning gave his endorsement to Knob Creek Single Barrel Cask Strength as it becomes Manning’s Bold Pick: 2026 Batch. Knob Creek Single Barrel Cask Strength 2026 Batch was bottled in a range between 56.1% to 60.8% alcohol by volume [112.2 to 121.6 proof] and is said to contain the ubiquitous […]
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Four Walls Invites You To Hang With Them
Four Walls Irish American Whiskey is inviting people to “hang” in a new online video promotional campaign featuring the Four Walls founding trio of Rob McElhenney [who changed his name to Rob Mac in June 2025], Charlie Day and Glenn Howerton – and who are all stars of the long-running comedy TV show “It’s Always Sunny in Philadelphia”. The promotional campaign is found on Four Walls’ social media platforms as […]
The Dalmore Adds To Cask Curation Series
The Dalmore has released The Red Wine Cask Edition as the third entry in their Cask Curation Series. The Dalmore Red Wine Cask Edition is a collaboration with Château Mont-Redon of Châteauneuf-du-Pape from the Rhone wine region in France. Château Mont-Redon’s Châteauneuf-du-Pape red wines are typically blends of Grenache Noir (57%), with Syrah (33%), Mourvèdre (9%). The Dalmore Red Wine Cask Edition consists of a trio of single malts – […]
Jack Daniels Brings Blackberry Across The Pond
Jack Daniel’s is bringing their blackberry-flavored Tennessee whiskey across the pond to the UK. Jack Daniel’s blackberry launched in the USA last month. Jack Daniel’s Tennessee Blackberry is made with Jack Daniel’s Old No. 7 Tennessee Whiskey, with a mash bill of 80% corn, 12% malted barley, and 8% rye and is then infused with a fresh blackberry flavoring before being bottled at 35% alcohol by volume [70 proof]. Jack […]
The Macallan Offers Glassware Charms
Speyside-based The Macallan has trotted out a trio of collectable glassware charms – a horse, peacock and salmon – in a promotional campaign in the USA entitled ‘A Month of Timeless Taste’, that will run until October 18, 2025. Those who order a drink at a participating bar will have an opportunity to snag one or more of the three charms: The Salmon [a tribute to the River Spey], the […]
Kingsbarns Bags Caddies’ Dream
Lowland-based Kingsbarns Distillery has released Caddies’ Dream – a single cask whisky – to coincide with this weekend’s Dunhill Links Championship at The Old Course in St Andrews, Scotland. Kingsbarns Caddies’ Dream is a 10-year-old single malt matured in a shaved, toasted, and re-charred (STR) ex-wine barrique, bottled at 46% alcohol by volume [92 proof] and is said to contain notes of apple, cherry, pear and vanilla. Only a mere […]
Torabhaig Goes Cask Strength
Isle of Skye-based Torabhaig Distillery has released a cask strength version of their Sound of Sleat single malt whisky – the sixth release in the distillery’s Legacy Series. Torabhaig Sound of Sleat Batch Strength was created with both Concerto and Laureate barley, peated to 78ppm (parts per million), matured in American oak, using both ex-bourbon and new oak casks before finally being bottled at a whopping 60.2% alcohol by volume […]
Compass Box Offers Brulee
Whisky maker Compass Box has released Brûlée Royale Blended Malt Scotch Whisky – a limited release inspired by the 17th-century origins of the French dessert crème brûlée – a custard-based pudding topped with a layer of hardened caramelized sugar. Chef François Massialot first created the recipe for the crème brûlée in the late 1600s for the Palace of Versailles. Compass Box Brûlée Royale Blended Malt Scotch Whisky was matured in […]
Glen Moray Turns To Tequila Cask Finish
For the first time ever, Speyside-based Glen Moray has released a pair of tequila cask-finished single malt whiskies as part of their Warehouse One Collection series. The Glen Moray 2014 Tequila Cask Finish was matured for eight years in ex-bourbon casks before being finished in Mexican agave spirit barrels, bottled at 55.2% alcohol by volume [110.4 proof] and is said to contain notes of almond, citrus and vanilla. The Glen […]
Tullamore Dew Blends Coffee And Honey
Tullamore Dew Irish whiskey has released Cafe Honey – a coffee-flavored liqueur made with Bohemian honey and Irish-roasted coffee. Tullamore Dew Cafe Honey liqueur blends triple-distilled and triple-cask-matured Irish whiskey with locally roasted coffee from northwest Ireland and natural honey from the Czech Republic, is bottled at 35% alcohol by volume [70 proof] and is suggested as best served on the rocks, added to a classic Irish Coffee or paired […]
Barton 1792 Debuts Cognac Cask Bourbon
Kentucky-based Barton 1792 Distillery has released 1792 – a Cognac cask-finished bourbon. Barton 1792 Cognac Cask Finish was first matured in American white oak barrels, then finished in French Cognac casks for a minimum of six months before being bottled at 47.5% alcohol by volume [95 proof] and is said to contain notes of apricot, banana and cherry. Barton 1792 Cognac Cask Finish is being made available nationwide in the […]
Speyburn Bolsters Travel Retail
Speyside distillery Speyburn is bolstering their travel retail venue presence in airports both near home and across Europe, including Aberdeen, Edinburgh and Glasgow airports in Scotland as well as Charles de Gaulle in Paris and Schiphol Airport in Amsterdam. Speyburn will highlight the distillery’s travel retail-exclusive range, which includes Kentucky Bourbon Cask, Bordeaux Red Wine Cask and Jerez Sherry Cask whiskies. Each of that whisky trio was bottled at 40% […]
Bushmills Brings 12-Year-Old To The UK Party
Bushmills has brought their 12-year-old Irish single malt whiskey to the UK, where it will replace their 10-year-old whiskey in the Bushmills lineup. Bushmills debuted their 12-year-old single malt whiskey in 2022 but only previously made it available in markets across America and Asia. Bushmills 12-year-old single malt Irish whiskey is triple-distilled, matured in both ex-bourbon barrels and Oloroso sherry butts, finished in Masala wine casks from Sicily, bottled at […]
Ardbeg Unveils Vintage Y2K Series Whisky
Islay-based Ardbeg Distillery has released the second single malt whisky in their millennium vintage series – Ardbeg Vintage_Y24 24 Years Old – and this one was finished in Amontillado Sherry casks. Ardbeg Vintage_Y24 24 Years Old was initially matured in ex-bourbon casks, finished in Amontillado sherry casks – a first-ever process for Ardbeg – bottled at 47.8% alcohol by volume [95.6 proof] and is said to contain notes of coal, […]
Jameson Preps As Unofficial Whiskey For American Football In Dublin
The National Football League’s Minnesota Vikings will play the Pittsburgh Steelers in Dublin in the first-ever American football game to be held in Ireland on Sunday, September 28, 2025, and Jameson Irish Whiskey has declared itself to be the “Unofficial Whiskey for Football Fans”. Jameson will host viewing parties both in the USA and Dublin and in a collaboration with the NFL’s Vikings, fans are invited to RSVP to a […]
Ballantine’s Celebrates Gorillaz And Kiss With Whisky
Ballantine’s has added Gorillaz and Kiss to their True Music Icons series lineup – honoring UK-based Gorillaz and USA-based Kiss with a pair of new limited edition whiskies celebrating their contributions to global music culture. Gorillaz and Kiss now join Elton John, John Lennon, AC/DC and Queen in the series lineup. Ballantine’s True Music Icons Gorillaz honors Gorillaz – created by Damon Albarn and Jamie Hewlett, and featuring four digital […]
Glenfiddich And Aston Martin Collaborate For GTR Formula One Promotion
Glenfiddich has released a 19-year-old limited edition single malt whisky in support of a global travel retail (GTR) promotional campaign collaboration with the Aston Martin Formula One team ahead of next weekend’s 2025 Singapore Grand Prix. The promotional campaign at Singapore Changi airport will run until October 11, 2025. The Glenfiddich’s 19-year-old Limited Edition will be highlighted [along with the ultra-rare Glenfiddich 1959] exclusively at Singapore Changi Airport where a […]
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