SirDavis – New Whisky from Moët Hennessy and Beyoncé Knowles-Carter
Beyoncé Knowles-Carter and Moet Hennessy have teamed up to launch SirDavis, a new whisky. It reflects the shared vision of the two vanguards of culture and craft for the future of American whisky.
The SirDavis brand is named after Davis Hogue, Knowles-Carter’s paternal great-grandfather. Who hid whisky bottles in cedar knots for friends and family to find. Today, SirDavis bottles are available worldwide.
“I’ve always been drawn to the power and confidence I feel when drinking quality whisky. And wanted to invite more people to experience that feeling,” says SirDavis Founder Beyoncé Knowles-Carter.
“When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated. SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy. In partnering with Moët Hennessy, we have crafted a delicious American whisky that respects tradition. But also empowers people to experience something new and unique in the category. You can taste it better than I could ever tell you — welcome, SirDavis.”
Beyoncé Knowles-Carter and Mot Hennessy Releases SirDavis
Dr. Bill Lumsden, master distiller for Scotch whisky brands Glenmorangie and Ardbeg, has been hired by Mot Hennessy to lead the creation of new whiskies.
Lumsden selected the brand’s bespoke mash bill as the foundation of the liquid, combining traditional whisky-making techniques in an elegant texture that retains the robust and deep flavors of classic American rye whiskey.
“In this expression, we looked to challenge the category norms and offer something new in the space,” said Lumsden. “The distinctive grain selection and unusual secondary maturation in sherry casks helped us achieve a signature profile completely unique to SirDavis, one of bold sophistication.”
“SirDavis is not only a revelatory and exceptional American Whisky, which we are very proud of. It is also a testament of the unwavering dedication to craftsmanship, heritage and innovation shared by LVMH and Beyoncé Knowles-Carter,” said Bernard Arnault, Chairman and Chief Executive Officer of LVMH.
