Stauning Whisky Enters International Markets
Stauning Whisky, the oldest Danish distillery, has appointed SipWell as its exclusive travel retail sales and brand building partner across multiple international markets.
Sipwell will distribute the brand’s whisky to its network of travel retail stores and partner sites around the world. The agreement goes into effect immediately and will include global hubs such as airports, tourist centers, etc.
Andrew Torrance, who signed the agreement on behalf of SipWell brands considered Stauning as a “fabulous addition to our portfolio – the Stauning team is justifiably highly-rated for its innovative engineering, fermentation and a boldness in whisky making that is setting new standards.’
Sipwell is a distributor of spirits and beverages on a global scale and services many brands of whisky and other alcoholic drinks such as wine, and gin.
For his part, Keiran Cusker, global head of sales at Stauning, expressed satisfaction with the partnership. Calling it a necessary move to ‘simply take our unique whiskies around the world with the help of the SipWell team.’
He also focussed on the long-term goals of the distillery, saying that “We are not slowing or stopping the innovation and will be bringing more specials and limited edition Danish creations to market. It’s also important to us that SipWell wants to tell our story and help us grow lifelong advocates for Stauning Whisky.’
Stauning Whisky is a well-known distillery in Denmark, located in the western part of Jutland just south of a small village called Stauning near Skjern. The company was named after the town. The distillery was founded in 2005 by nine Danish whisky enthusiasts and is the oldest whisky distillery in Denmark.
