Stella Artois Makes Plans For You For Leap Day

Leap Day is tomorrow – February 29 – the one extra day we humans get every four years. Stella Artois has an idea on how you can spend that 24 hours.

In honor of tomorrow’s Leap Day, Stella Artois has released a short film featuring diners who discover their time together is valuable and the restaurant lists their menu in minutes, noting that time “…is the most valuable form of currency.”

Going forward, Stella is encouraging people to #UnCancel plans and catch up with friends and family over a beer – on the brand. Stella is using their Stella Leap Day Fund–a $366,000 bank of beer reserved exclusively for those who spend time together (there are 366 days in a Leap Year)–consumers can claim as much as a 24-pack of beer when sharing the film using #UnCancelPromo and tagging someone they would to spend time with.