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Tullamore D.E.W. Prepares Pop-Up Pubs For St. Patrick’s Day


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St. Patrick’s Day is a mere three weeks away and Irish whiskey brand Tullamore D.E.W. is preparing for their celebration of the annual event with the creation of pop-up Irish pubs as part of their “O’Everyone” advertising campaign [O’Everyone “welcomes any and all to become Irish” for St Patrick’s Day on March 17].

Tullamore D.E.W.’s O’Everyone Irish pop-up pubs are currently scheduled to appear in Chicago, Denver, Los Angeles and New York. Upon arrival to a Tullamore D.E.W. Irish pop-up pub, guests can enter their last name or nickname into an iPad, and the signage for the bar will change to reflect their last name with an ‘O’ in a traditional Irish font for a keepsake photo. Once inside, a photo wall will display the attendee’s images. Guests will also be able to try Tullamore D.E.W. samples and have their own customized t-shirts printed.

To find dates and locations for pop-ups, visit www.oeveryone.com. Those who cannot visit the pubs can purchase O’Everyone t-shirts through the site.

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