Sazerac – owner of Fireball brand whiskey liqueur – has partially won a trademark lawsuit filed in the European Union against the Saudi Arabia-owned LIV Golf tour that had alleged LIV Golf’s trademark application for ‘Fireballs GC’ could be confused with Fireball Cinnamon Whisky brand, for which it holds the trademark ‘Fireball’. Fireballs GC is […]
Sazerac Company, Inc. – the makers of Fireball Cinnamon Whisky – are facing a proposed class action lawsuit that alleges the branding of its Fireball Cinnamon beverage is misleading, as it is nearly identical to the branding of the company’s signature Fireball Cinnamon Whisky, except the Fireball Cinnamon product does not contain whisky. The labeling […]
Labor Day weekend is merely hours away – it might already be here for you for all we know – and holiday weekends are when the Fireball whiskey amateurs usually emerge from the woodwork. Fireball is not premium whiskey, of course, but if you are going to be inundated with promotional material about it, why […]
Actor Chris Pratt recently took a break from a GQ modeling session to down some Fireball whiskey and dole out some acting advice in the process…
After winning the Super Bowl in dramatic fashion, the New England Patriots held the obligatory celebratory parade during which ardent fans toss alcoholic items to Patriot tight end Rob Gronkowski to drink, or rather, chug. One of these was a mini-bottle of Fireball, ahem, whiskey. Whisky – and even, whiskey – aficionados deplore the cinnamon-flavored, […]
Ellen DeGeneres had one of her show writers try a couple shots of Fireball cinnamon whiskey [“it burns”] to determine whether or not the anti-freeze chemical in it has any benefit or even noticeable effect on young females…
With the Denver Broncos imploding from Play One of the Super Bowl last week, it did not take going into Beast mode or even much effort, really, from Seattle running back Marshawn Lynch as the Seahawks coasted to a 43-8 victory. With loads of energy remaining in the reserve tank, what Lynch really wants now […]
It used to be, back in the day, you could tell the whiskey drinker in the crowd. He – and it had to be a “he” because if it was a “she” you probably had some additional things to worry about besides your garden variety whiskey addiction – would most likely be an older fellow […]