Sazerac Company, Inc. – the makers of Fireball Cinnamon Whisky – are facing a proposed class action lawsuit that alleges the branding of its Fireball Cinnamon beverage is misleading, as it is nearly identical to the branding of the company’s signature Fireball Cinnamon Whisky, except the Fireball Cinnamon product does not contain whisky. The labeling […]
Sazerac-owned brand Sheep Dog is sending their peanut butter-flavored liqueur across the pond to the UK. Sheep Dog Peanut Butter Whiskey Liqueur was bottled at 35% alcohol by volume [70 proof] and is said to contain notes of butterscotch, caramel, coffee, peanut butter [duh] and vanilla. Sheep Dog Peanut Butter Liqueur is recommended [by Sazerac] […]
New Orleans-based Sazerac has purchased the Paul Masson Grande Amber Brandy brand, related inventory and interests in certain contracts from New York-based Constellation Brands for a reported $255 million. The deal is reportedly expected to close this month (January 2021). Sazerac adds a middle/low-end brandy while Constellation Brands’ remaining spirits portfolio includes High West Whiskey.
Sazerac has launched Seignette VS cognac in the UK. Sazerac’s Seignette VS is described as a “contemporary homage” to the original 200-year-old Seignette cognac. Sazerac’s Seignette VS cognac is said to contain notes of citrus, dried apricot, honeysuckle and vanilla. Sazerac’s Seignette VS cognac is being made available for $42 per 700ml bottle in the […]
Brown-Forman owner of Jack Daniel’s and Woodford Reserve – has officially finalized their deal selling notable brands Canadian Mist and Early Times whiskies to Sazerac [owner of Buffalo Trace]. The deal was completed last week on July 31, 2020, and includes Sazerac’s acquisition of the Canadian Mist distillery in Collingwood, Canada. Kentucky whiskey Early Times […]
Brown-Forman has sold a trio of their bargain basement whiskies – Canadian whiskies Canadian Mist and Collingwood, along with Kentucky whiskey, Early Times – to the Sazerac Company. The purchase price was not announced and is expected to be finalized in Summer 2020. While it is undeniably inexpensive, Canadian Mist is the third-best-selling Canadian whiskey […]
Southern Comfort – a whiskey liqueur owned by Sazerac – was on the receiving end of an Instagram ad ban by the UK’s Alcohol Standards Authority (ASA) which issued the ban after two posts promoted a ‘Shark Bite’ drink served over the week of Halloween and appeared to feature people under the age of 25 […]
Sazerac has created Mister Sam, a blend of some of American and Canadian whiskies, in honor of Sam Bronfman [known as ‘Mister Sam’] who emigrated from Russia to Canada in the late 1800s and headed up Seagram until his death in 1971. Seagram was one of the world’s biggest distillers whose assets went on to […]