2024 is only days away and beer behemoth Molson Coors is providing rides – via a big bus – for New Year’s Eve revelers celebrating the coming of the new year in seven cities. Those seven cities seeing a blue bus in their midst will be Charlotte, Chicago, Dallas, Denver, Milwaukee, Minneapolis-St. Paul and Phoenix. […]
Spirit industry behemoth Beam Suntory will be moving their current headquarters in Chicago to a new headquarters in New York City by the middle of 2022. Beam Suntory is the owner of such highly recognizable brands as Maker’s Mark, Courvoisier cognac and, of course, Jim Beam. The new NYC-based HQ will also serve as a […]
St. Patrick’s Day is a mere three weeks away and Irish whiskey brand Tullamore D.E.W. is preparing for their celebration of the annual event with the creation of pop-up Irish pubs as part of their “O’Everyone” advertising campaign [O’Everyone “welcomes any and all to become Irish” for St Patrick’s Day on March 17]. Tullamore D.E.W.’s […]
Jameson has released a pair of new limited edition Irish whiskies for their Caskmates series – Caskmates Bale Breaker Limited Edition and Jameson Caskmates Revolution Brewing Limited Edition. Both are bottled at 40% alcohol by volume [80 proof] and were created in collaboration with Yakima, Washington’s Bale Breaker Brewing and Chicago’s Revolution Brewing. Jameson Caskmates […]
Beer and music typically go together so it makes sense that Coors Light would try to monetize that connection with their “My Climb. My Music,” program designed to entice those feisty millennials to cozy up to their beer brand by sponsoring budding musicians in various cities around the USA. The program has already had successful […]
If you happen to find yourself in The Lobby Lounge of the JW Marriott Hotel in Chicago [provide you can get there through the snow] on St. Patrick’s Day, then you might want to consider a drink they will be offering to guests specifically for the occasion – a root beer float subbing out the […]