Mackmyra Swedish Whisky Taps Summerton Whisky Club as Distributor
Mackmyra Swedish whisky will be distributed by Summerton Whiskey Club in the UK starting in January. It will release a new “core range” including Svensk Ek and Svensk Rök single malts. Svensk Rök single malts will be available in 700ml bottles.
his year, the distiller left the UK market and is now back with its “updated” range. The Swedish distiller was founded in 1998 and launched its first whiskies in 2002. Each season, the company produces two limited edition expressions.
Mackmyra CEO Patrick Björsjö said: “We’re delighted to announce Summerton as Mackmyra’s new UK representative. Their unique approach and strong community align perfectly with our values, celebrating the true essence of Mackmyra. With Summerton, our presence in the British market will reach new heights.”
Mackmyra Swedish Whisky Set to Return to the UK Market
“Following the termination of our agreement with Craftwork, who opted to end the partnership at the end of 2023. We made the decision to temporarily suspend all sales into the UK market. Both direct-to-consumers and to businesses at the end of March 2024. This pause was necessary to carefully select the right distribution partner for our products in the UK market,” a spokesperson for Mackmyra told Just Drinks.
Mackmyra Swedish Whisky released Intelligens in 2019, the first whisky with artificial intelligence in the world. The company posted a loss of Skr93.1m in 2023, which is an increase in its loss from the previous year.
Summerton Whisky Club founder Dan Humphrey said: “I’m thrilled to be able to bring Mackmyra’s innovative whiskies back to UK whisky fans. With its history of pushing boundaries, Mackmyra is a brand many enthusiasts have enjoyed and been wowed by over the years and one that needs to be here.”
“We carried out a comprehensive review of our product mix and sales strategy to meet this challenge and invested particularly in strengthening our core range with products such as Swedish Oak and Swedish Smoke.
“We are now facing a series of challenges but also opportunities and are working intensively to optimize our organization and reduce costs,” Björsjö said.
