Bruichladdich Distillery Rolls Out New Whisky
Bruichladdich Distillery rolls out two new global travel retail exclusive single malt whiskies. The spirits are labeled The Bruichladdich Twenty One and The Classic Laddie Sherry Cask Edition.
The first outpost is activated at Singapore Changi Airport Departures, Terminal 4. It is held in collaboration with Lotte Duty Free Singapore as part of the Changi 1st initiative. The event runs from May 15 to June 30.
The first spirit, The Bruichladdich’s Classic Laddie Sherry Cask Edition is a brand new twist on the original. The GTR edition is matured in Oloroso sherry casks from Fernando de Castilla.
The second spirit is part of the distiller’s luxury brands. Bruichladdich Twenty One is the latest expression to launch within the brand’s new Luxury Redefined whisky range.
Bottled at 50% ABV, The Bruichladdich Twenty One has matured in bourbon and sherry casks for over two decades. The whisky was Made using 100% Scottish barley.
Bruichladdich Distillery Rolls Out New Whisky
Bruichladdich Distillery reopened in 2001, and the team introduced its Vision of the 21 Year Old single malt whisky. This premier whisky has matured on Islay for more than twenty years.
The two travel retail exclusive expressions made their worldwide debut in Singapore in May 2024. This was accompanied by a Lotte Duty Free Singapore Bruichladdich Tasting Bar. The pop-up tasting bar measures 52.5 sqm and is ideally located on T4 of Departures.
Passengers are welcome to taste the spirit and reserve as gifts or personal collections or libraries.
Rémy Cointreau CEO of Global Travel Retail, Fida Bou Chabke said: “It is incredibly exciting to be partnering with Lotte Duty Free and Singapore Changi to showcase our travel retail-exclusives at this Changi-first activation.
“We know that our discerning GTR consumers are always looking for innovation when they travel, and premium exclusives such as these allow us to keep our offer fresh and exciting, and tell a story. Not only are we able to bring a taste of Islay to Singapore through our pioneering spirits, we’re able to make the case for proactive, powerful sustainability measures, too.”
