Bud Light Begins Super Bowl Ad Parade Push
Having already dropped a teaser for Budweiser that included the iconic Clydesdales, Anheuser-Busch – the official beer sponsor of the National Football League – is beginning preparations for the annual Super Bowl advertisement push with another promotional campaign for next month’s Super Bowl LX – this one for Bud Light.
The Super Bowl promotional campaign for Bud Light will feature musical artists Post Malone and Shane Gillis along with former NFL quarterback Peyton Manning. The trio are returning for Malone’s fifth, Manning’s fourth and Gillis’ second Super Bowl commercial appearances for Bud Light.
In conjunction with the promotional push, Bud Light is offering consumers $60 off the purchase of a Bud Light keg when they scan a designed QR code during the ordering process and Malone will perform in pre-Super Bowl activities with “Bud Light Presents Post Malone & Buddies” taking place in San Francisco on February 6, 2026.
The 2026 Super Bowl will be played on Sunday, February 8, 2026, in San Francisco [technically, Santa Clara].
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