Budweiser Brings Bud-Themed Food To The Summer BBQ

Anheuser-Busch’s Budweiser has more than just beer available for your backyard BBQ with the addition of Bud-themed BBQ-centric food.

A-B announced a collaboration with Perdue Farm’s Coleman Natural Foods for a Budweiser Bratwurst line of processed meats.

Budweiser and Coleman will celebrate National Bratwurst Day [Monday, August 16, 2021] with a promotional sweepstakes awarding the winner four cases of Bud brats [192 links] and a $430 prepaid card [enough brats and beer for a year, Bud says, since the $430 can be used to purchase two 24-packs of beer every month for 12 months].

Consumers will be able to enter the sweepstakes by liking @BudweiserUSA or @ColemanNatural on Instagram; retweeting a giveaway post from either brand’s Twitter feed, and tagging three friends with #sweepstakes; or commenting with #sweepstakes on Bud’s Facebook post.

Budweiser Bratwurst comes in three varieties: classic beer brat, jalapeno cheddar, and beer and cheese. The Budwesier/Coleman collaboration also includes pulled pork options in classic BBQ and spicy BBQ flavors.