The year-long mystery surrounding the anonymous sale of a Macallam £1.1 million whisky has been solved. On May 25, 2022, the world’s largest bottle of whisky was sold in an auction in Edinburgh.  Although the price was published on worldwide media, the mysterious buyer remained unknown. Here are the details. The Whisky – World’s Largest […]

Whisky Distilleries and banks are securing loans with casks of whisky. Japanese lending companies and spirit distillers are adding new collateral to loans. Change is the only constant in our daily lives, and it is no different in the financial sector. Banks and financial institutions use a universal business model of secured loans. This has […]

An impressive partnership was reached between Irish whiskey liqueur Shanky’s Whip and top beverage distributor Amber Beverage Group. According to a press release, the deal reflects the company’s planned expansion to international markets. the Amber group is a globally recognized distributor with extensive reach in Australia. As is expressed in Tim Dunlap’s words, “Our partnership […]

The small town of Elgin will come to life this weekend as the Spirit of Speyside: Distilled festival brews into the city. The annual event showcases the best of Speyside’s whisky distilleries and craft. According to organizers of the festival, the event will run the weekend of September 1 – 2 and will host three […]

Pernod Ricard Global Travel Retail (PRGTR) and Heinemann Australia have launched a partnership to showcase the Royal Salute whisky brand.  The three-month-long animation will introduce the spirit’s largest activation in Sydney. According to a recent Pernod Ricard survey, 39% of travelers were mostly interested in collecting rare, special, and limited-edition whiskies. The trend has influenced […]