Heinemann Australia Debuts Pernod Ricard Whisky
Pernod Ricard Global Travel Retail (PRGTR) and Heinemann Australia have launched a partnership to showcase the Royal Salute whisky brand. The three-month-long animation will introduce the spirit’s largest activation in Sydney.
According to a recent Pernod Ricard survey, 39% of travelers were mostly interested in collecting rare, special, and limited-edition whiskies. The trend has influenced the current presentation at the Heinemann Sydney Departures Mega B Store.
The special showcase was launched on August 9 and will run until November 8, 2023. Royal Salute has launched a series of prestigious whiskies accompanied by their unique stories and intrinsic taste values.
In addition, some of the brand’s top signature spirits will be showcased for competitive prices starting at $5,000. These include:
- The Royal Salute Art Edition – Forces of Nature.
- Recently released Royal Salute Coronation of King Charles III Edition.
- Royal Salute Time Series II 51 Year Old.
- Royal Salute House of Quinn (by Richard Quinn).
- And, Royal Salute Platinum Jubilee lines.
Nonetheless, Exotic and limited-edition whiskies can also be purchased online. Even though most collectivists prefer to acquire these at auctions, travel retail stores, and whisky trail tourism. Many whisky brands are now turning to travel retail.
The retail travel merger has been a recent trend for Pernod Ricard
About Heinemann Australia and Pernod Ricard
Travel retail company HeinemannAustralia is a leading retailer and distributor with locations at airports, border crossings, cruise ships, ferries, downtown shops, and diplomatic missions. The company operates nine HEINEMANN Tax & Duty Free sites across Sydney and Gold Coast, and one Hermès boutique at Sydney International Airport.
The world’s second-largest wine and spirits seller, Pernod Ricard also produces several other types of pastis besides its anise-flavored pastis, Pernod Anise. Pernod, the oldest anise liqueur in France, is made with star anise, fennel, coriander, mint, and other botanicals that are low in licorice. The original version included wormwood and was produced in 1805 at Pernod Fils as an absinthe.