Coors Light Burps Out Eerie Beerman For The Holidays

Coors Light seems intent on scaring the kiddies for the holidays with their debut of the “Holiday Beerman” – a snowman version of a slightly more irascible Homer Simpson – that is specifically aimed toward grownups [especially the more cynical of the lot].

The Coors Light’s Holiday Beerman is not only no Frosty but his misshapen form suggests that he has been around the block, so to speak. In other words, the perfect snowman for 2020.

Probably not too surprising, the Coors Light Holiday Beerman still yearns for the joy of holidays past and cranks out Boston’s 1976 hit, “More Than a Feeling” with some help from a yeti-like creature on guitar.