Every Day Is St. Patrick’s Day For Jameson, Which Unveils This Year’s Paddy Day Bottle

For most people around the world, St. Patrick’s Day is a once-a-year drinking event, but for the Irish whiskey-making giant, Jameson, every day is St. Patrick’s Day. Still, there exists a need to separate that day from all the others – at least to the newbies – and Jameson does that every year [at least in the last five years] by unveiling a new bottle design. This year is no different.

The 2016 version of the Jameson Irish whiskey St. Patrick’s Day bottle is created by Dublin street artist James Earley. Earley’s design is inspired by the bridges crossing the River Liffey, in the heart of Dublin, while incorporating the slogan “Dublin, our city”.

The bottle is supported by the Jameson #BeOriginal social media campaign, which is running in 12 markets until the end of March. Jameson fans are encouraged to share their original and authentic St. Patrick’s celebrations on Facebook, Twitter and Instagram for a chance to win a trip to Dublin for St. Patrick’s Day 2017.

Jameson’s St. Patrick’s Day 2016 limited edition Irish whiskey bottle will be available in 38 global markets for $30 per bottle beginning in March 2016.