Heineken Launches “Less Bitter” Island’s Edge Stout

Heineken has released a promotional campaign for their Island’s Edge stout, which they are touting as “less bitter” than normal stout.

The Island’s Edge promotional campaign employs a logical venue – a typical Irish pub – that has pub customers proclaiming that Island’s Edge is “just less bitter” which then turns into various pub customers claiming that they, too, are less bitter.