Beer News

Jack Daniel’s Touts Responsibility In Super Bowl Ad – But Only If You Live In Certain Cities


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Jack Daniel’s has a commercial for the Super Bowl this weekend – but you won’t see it unless you live in one of nine cities – Dallas, Kansas City, Louisville, Minneapolis, Nashville, New York, Seattle, Tampa and Phoenix.

That is because Anheuser-Busch InBev holds exclusive alcohol ad rights for the Super Bowl, meaning Jack Daniel’s can only buy local versions for their ads.

The ad, titled “Our Responsibility,” focuses on the roles various distillery employees play in producing and distributing the bourbon, ending with how drinkers “are responsible for enjoying it — responsibly.”

A survey by the Beer Institute conducted shortly before 2019’s Super Bowl said 76% of those polled planned to drink beer during the game, including 86% of fans between the ages of 21-29.

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