Johnnie Walker Is Highballin’ For 2020

Johnnie Walker would like the venerable classic whisky highball cocktail to make a comeback and become the trendy drink for 2020 and, towards that end, JW has created a campaign this month to re-introduce the cocktail to consumers around the world.

Johnnie Walker has already promoted the highball cocktail at festivals and through their partnership with Formula One, but the new campaign will add out-of-home, digital, experiential, in-bar and in-store promotions, focusing on “trendsetting neighborhoods and cities” as well as showcasing Johnnie Walker mixed with five flavors: elderflower, ginger, green tea, lemon and peach.