Buchanan’s Scotch Whisky Launches New Marketing Campaign
Scotch whisky distillery Bucganan’s has launched a new marketing campaign geared at uniting the Hispanic heritage with the American culture. Dubbed ‘We are the spirit of the 200%’. the strategy features Saturday Night Live artist, Marcello Hernandez alongside other Hispanic American creators. According to a press release, the campaign will target an audience made up […]
Midleton Makes Foray Into Very Rare Range With Foret de Troncais
Irish Distillers-owned Midleton Distillery has released Midleton Very Rare Forêt de Tronçais – Irish whiskey finished in rare French Tronçais oak casks originating from the French forest of the same name – as an addition to their Very Rare range of whiskies. The forest was established in the 1600s to sustainably supply oak for building […]
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