Angry Orchard Prepares – Sorta – For Valentine’s Day

Valentine’s Day is a hit-or-miss “holiday” for people and Boston Beer Company-owned cidery Angry Orchard has decided to side with the “miss” people this weekend with an promotional campaign entitled Angry Orchard Exchange Program, which “helps the heartbroken transform their ex’s abandoned belongings into something they actually want: hard cider.”

Consumers left with their ex’s abandoned stuff after a relationship implosion can request a free Angry Orchard Ex-Change Kit via the official website. The kit includes packaging materials and a prepaid shipping label, which sends the ex’s unwanted belongings directly to the Angry Orchard Cider House in Walden, New York.

Once Angry Orchard receives the goods, the consumer will be sent compensation to put toward a case of Angry Orchard and Angry Orchard will recycle whatever it receives through the program, stating “all items will be sorted and donated, so nothing goes to waste… except the relationship itself.”

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