An impressive partnership was reached between Irish whiskey liqueur Shanky’s Whip and top beverage distributor Amber Beverage Group. According to a press release, the deal reflects the company’s planned expansion to international markets. the Amber group is a globally recognized distributor with extensive reach in Australia. As is expressed in Tim Dunlap’s words, “Our partnership […]

The small town of Elgin will come to life this weekend as the Spirit of Speyside: Distilled festival brews into the city. The annual event showcases the best of Speyside’s whisky distilleries and craft. According to organizers of the festival, the event will run the weekend of September 1 – 2 and will host three […]

Pernod Ricard Global Travel Retail (PRGTR) and Heinemann Australia have launched a partnership to showcase the Royal Salute whisky brand.  The three-month-long animation will introduce the spirit’s largest activation in Sydney. According to a recent Pernod Ricard survey, 39% of travelers were mostly interested in collecting rare, special, and limited-edition whiskies. The trend has influenced […]

Ardbeg Whisky Distillery has launched The Harpy’s Tale, the first in its special experimental Anthology Collection. The whisky brand marks the beginning of a series of Islay single malt spirits. The special whisky entered the market after maturing 13 years in a combination of ex-bourbon and Sauternes wine casks.  The spirit was officially released as […]