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Glenfiddich Asks The Question – Where Next?


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Glenfiddich has moved past “What Now?” – the first question posed by the Covid-19 pandemic – and are now onto the next question “Where Next?” That question is also used to explain the story behind Glenfiddich’s royal stag icon.

The promo follows a stag as it loses its antlers and is left vulnerable while awaiting their regrowth. The annual process for stags sees the antlers return stronger than before – a natural cycle.

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