Glenfiddich Debuts XS Lineup
Glenfiddich has launched Glenfiddich XS – a trio of single malt Scotch whiskies aged for 15, 18 and 21 years, respectively – all three bottled at 42% alcohol by volume [84 proof]. Glenfiddich XS 15 Years Old was matured in American and European oak casks, finished in an Oloroso sherry cask and is said to […]
Jameson Tweaks Lineup
Jameson Irish Whisky has tweaked their lineup with a re-brand of Jameson Single Pot Still to Jameson Distiller’s Batch while Jameson Crested enjoys a label re-design. However, the actual whisky contained in both Jameson Distiller’s Batch and Jameson Crested will remain the same. In the case of Jameson Distiller’s Batch, that means, the whisky continues […]
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Writers’ Tears Introduces Marsala Cask Irish Whiskey
Writers’ Tears has added an Irish whiskey finished in Marsala wine hogshead casks. Writers’ Tears Marsala Cask Finish is a blend of single pot still and single malt Irish whiskies that was matured in American oak Bourbon casks and finished for 12 months in one of five Marsala hogshead casks before being bottled at 45% alcohol by volume [90 proof]. Unfortunately for those around the world not living in or […]
WhiskyCritic Tries 4 Spirits Bourbon
WhiskyCritic recently had the opportunity to sample 4 Spirits Bourbon from the aptly-named 4 Spirits Distillery out of Corvallis, Oregon. First, some background – begun in 2011, 4 Spirits was created by a former Iraq War veteran to honor his fallen buddies and a percentage of the proceeds from the sales of their products are donated to programs that assist veterans of that and other wars. WC sampled 4 Spirits […]
Pendleton Rounds Up Some Whisky
Pendleton Whisky launches their first national marketing campaign the spot, “Everybody Falls” in honor of the traditions of the American cowboy [Pendleton Whisky is the official whisky of the Pendleton Round-Up, one of America’s oldest rodeos, held each and every year in Pendleton, Oregon, since 1910]. In “Everybody Falls,” the Pendleton Round-Up is highlighted and was shot at and around the Pendleton Round-Up’s 101-year old, 17,000-seat stadium. The advertisement stars […]
WhiskyCritic Tries Some Heritage Distilling Brown Sugar Bourbon
The Brown Sugar Bourbon from Gig Harbor [Washington] is familiar to WhiskyCritic from past tastings and was recently named as one of the best flavored whiskies in the world, so WC decided to revisit the spirit to see if still had that swagger, and we were not disappointed. First and foremost, it should be mentioned that any flavored whiskey is an acquired taste and with Heritage Distilling’s BSB, even more […]
The Glenlivet Triples Down On Their Triple Cask Series
The Glenlivet has released their Triple Cask collection featuring the triple maturation process of their single malt whiskies. The Glenlivet Triple Cask Distiller’s Reserve ($53) is created with three cask types, ex-Sherry, American oak and European oak – and is said to contain “fruity notes”. The Glenlivet White Oak Reserve ($75) is matured in first fill American white oak casks and is said to contain notes of “creamy coconut and […]
Budweiser Honors The Moon Landing
Budweiser has released their Discovery Reserve American Red Lager, a limited-edition beer brewed to celebrate the 50th anniversary of the Moon landing. Budweiser Discovery Reserve American Red Lager is inspired by an archival Budweiser recipe from the time of the Apollo Moon missions, brewed with medium-roast Voyager barley malt and is claimed to have a light hoppy aroma, a toasted barley malt taste with a hint of toffee and a […]
Steinlager Introduces Tokyo Dry
Steinlager has introduced their new Tokyo Dry with the assistance of Kiwi music legend Dave Dobbyn’s 1986 hit ‘Slice of Heaven’. The ad combines the song with Japanese musical culture, featuring an arrangement of contemporary and traditional sounds from Karaoke, J-Pop, and Electropop to the traditional instruments of Shamisen and Taiko drums. The remake was composed and produced by Kiwi, Cam Ballantyne of Beatworms…
Sazerac Honors Seagram Founder With Mister Sam Hybrid Whisky
Sazerac has created Mister Sam, a blend of some of American and Canadian whiskies, in honor of Sam Bronfman [known as ‘Mister Sam’] who emigrated from Russia to Canada in the late 1800s and headed up Seagram until his death in 1971. Seagram was one of the world’s biggest distillers whose assets went on to form the businesses of conglomerates Diageo and Pernod Ricard. The group’s relationship with Sazerac started […]
Foster’s Makes A Good Call To Brad And Dan
Harry from Abergavenny is visited by his fancy-pants brother-in-law at a backyard BBQ and requires a fancy-pants beer, what should he do? Why call Brad and Dan, of course! They have the answer…
Jameson Bartenders’ Gathering
Jameson Irish Whiskey reveals “The Bartenders’ Gathering” – their newest installment in their advertising campaign, ‘Taste, That’s Why’…
Tamworth Introduces Grasshopper Milk Bourbon To The World
In case you have ever wondered what it would taste like if grasshopper milk and Bourbon were combined, you may now rest easy as Tamworth Distilling has introduced Lait de Romalea – ‘milk of grasshopper’ – Bourbon to their House of Tamworth experimental series. [That experimental series also includes Eau de Musc – a whiskey infused with beaver castoreum, a secretion from the castor sacs of the North American beaver […]
Six Complaints Get The Macallan Ad Campaign Pulled In The UK
All it took was six measly complaints to get The Macallan’s “Make the Call” ad campaign pulled in the UK by that country’s Advertising Standards Authority [ASA] for promoting “risky or daring behavior”. The Macallan’s “Make the Call” campaign was released in November last year with a 90-second so-called “hero film” that depicted a man jumping off a cliff and falling towards the ground. As he falls, feathers begin to […]
Budweiser Goes For Three
Budweiser celebrates the final season for NBA player Dwyane Wade of the Miami Heat by going for three or, in this case, five…
Dewar’s Releases Double Double in Style
Dewar’s has released their Double Double Scotch whisky – a reference to the double aging process – with a four-part short film entitled, predictably enough, “Four” [a reference to the four-step aging process]. The film is a mystery-thriller “filled with suspense and intrigue” that takes place in a hotel and features the stories of its manager, a couple, a dowager, and a hitman, whose characters’ plots, which are seemingly separate […]
WhistlePig Releases Piggyback Rye
WhistlePig has released Piggyback Rye in memory of its co-creator, master distiller Pete Pickerell, who died in November last year. WhistlePig Piggyback Rye is made with 100% rye and has been aged for six years – Pickerell chose the name ‘Piggyback’ to “express the love and respect he had for the bartending community” – and the pig depicted on the bottle is wearing Pickerell’s favored Stetson hat. WhistlePig Piggyback Rye […]
The Bud Light Knight Returns
As it turns out, pasta-inspired incantations were all that were required to bring back the Bud Light Knight. In a television spot spoofing HBO’s hit series “Game of Thrones”, a medieval healer resurrects the Bud Knight by using pasta-inspired incantations…
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