Bud Light Begins Super Bowl Ad Parade Push
Having already dropped a teaser for Budweiser that included the iconic Clydesdales, Anheuser-Busch – the official beer sponsor of the National Football League – is beginning preparations for the annual Super Bowl advertisement push with another promotional campaign for next month’s Super Bowl LX – this one for Bud Light. The Super Bowl promotional campaign […]
Michelob Preps For Super Bowl And 2026 Winter Olympics
Anheuser-Busch is prepping for both the upcoming 2026 Winter Olympics and the Super Bowl with a promotional campaign for Michelob Ultra [which is also the official beer sponsor of USA’s Olympic Team]. The 10-second teaser video is entitled “The Jump” and features American gold medalist snowboarder Chloe Kim and T. J. Oshie, who played for […]
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Busch Beer Asks – Innie Or Outie?
Busch beer asks the most important question – do you have an innie or an outie?
Monkey Mixer Headed To Arizona
The blended Scotch whisky Monkey Shoulder is bringing their 2,400 gallon cocktail shaker – dubbed The Monkey Mixer – Arizona for Cocktail Week next week (February 17-19). The Monkey Mixer touts the following statistics: • The capacity for the “Mixer” is the equivalent of 123,000 bottles of Monkey Shoulder • The Mixer is over 27 feet long, 13 feet tall and eight feet wide • The mixer is powered by […]
Eastside Distilling Launches Redneck Riviera Whiskey
Eastside Distilling announced that Republic National Distributing Company (“RNDC”) has submitted orders and commenced distribution of Eastside’s newly launched Redneck Riviera Whiskey in South Dakota. Redneck Riviera Whiskey is a collaboration between Eastside and John Rich, the multi-platinum country-music artist and one-half of the award-winning duo Big & Rich. After launching in South Dakota, Redneck Riviera Whiskey will be made available for distribution in Alabama, Florida, Georgia, Louisiana, Mississippi, North […]
Bud Light Unleashes The Bud Knight On Super Bowl
Bud Light brings out their secret weapon – The Bud Knight – for the 2018 Super Bowl…
Michelob Ultra Declares – I Like Beer
For their 2018 Super Bowl commercial, Michelob Ultra decided to go with the declarative statement of “I Like Beer” expressing it in a musical way…
Renault Introduces Coffee-Inspired Cognac
Cognac Renault has released a new cognac they are calling Avec, that has been created to drink with coffee – which they figure will go over big in the Scandinavian countries where cognac and coffee go together like peanut butter and jelly. Avec uses so-called “brasero toasting” where casks are inundated in steaming water three times. The eaux-de-vie blend in Avec are the usual suspects ‒ Fins Bois, Petite Champagne […]
Crabbie Whisky Returns To Whisky Market
John Crabbie Whisky returns to the Scotch whisky market with a pair of special limited releases – Crabbie 8 Year Old and Crabbie 30 Year Old – marking the first Crabbie single malt whiskies on the market since the 1970s. Crabbie Whisky was established near Edinburgh in 1801 by John Crabbie – who went on to become one of the driving forces behind blended whiskies and techniques – as well […]
The Singleton Releases Glendullan 40
The Singleton has released The Singleton-Glendullan 40-Year-Old – from the elderly Glendullan Speyside distillery – and the first single malt whisky in their new Forgotten Drop Series [rare bottlings selected by The Singleton’s master of malts, Maureen Robinson]. The Singleton Glendullan 40 Year Old was matured in re-fill American oak casks before being bottled at 58.6% alcohol by volume [117.2 proof]. Only 600 bottles of The Singleton-Glendullan 40-Year-Old will be […]
Bud Turns Into Water For Super Bowl
For years, Budweiser has endured claims that it is watered-down beer but now the brand skips all the claims and jumps straight into becoming water for its Super Bowl commercial…
Bud Light Has A Pep Talk
Bud Light gives you a pre-Super Bowl pep talk…
Stella Artois Taps Into Water.org With Matt Damon
It is that time of year again – Super Bowl Ad time – and Stella Artois has decided to take a different approach to this year’s event by turning the spotlight from them toward clean water shortages around the world. The 30-second spot (below) is called “Taps” and features actor Matt Damon, who is the co-founder of Water.org. Through April 15,2018, each purchase of a Stella Artois beer or Stella […]
Balblair Releases 1991 And 2000 Vintages
Balblair has released a 2000 vintage along with a 1991 vintage. The 2000 vintage is a second release and has been matured for 13 years in American oak, ex-Bourbon casks and five years in first-fill Spanish oak butts. Meanwhile, the 1991 is a third release and has been matured for 24 years in ex-Bourbon, American oak casks and three years in first-fill Spanish oak butts.
Johnnie Walker Launches Blenders’ Batch Sherry Cask Finish
Johnnie Walker has launched their Blenders’ Batch Sherry Cask Finish – the seventh release in their Blenders’ Batch series. For its blend, Johnnie Walker Blenders’ Batch Sherry Cask Finish whisky uses whiskies from distilleries such as Blair Athol, Cardhu and Strathmill and – true to its name – has been matured in sherry casks. Johnnie Walker Blenders’ Batch Sherry Cask Finish is available now in selected global travel retail outlets […]
Highland Park Launches The Dark
The Highland Park Distillery has launched a special edition 17-year-old single malt Scotch whisky they refer to as The Dark as it is inspired by the autumn and winter seasons of the Orkney Islands. Highland Park’s The Dark has been matured in European oak sherry seasoned casks. A companion whisky called, naturally, “The Light” [and presumably representing the spring and summer], is scheduled to be released in Spring 2018. Highland […]
Grant’s Takes You On Guided Tour Of Their Blended Scotch Whisky
Grant’s slices through all the fancy-pants talk and cuts to the chase by taking you on a guided tour of how their blended Scotch whisky makes it from the “grain to the glass”…
Molson Coors Buys Aspall Cider
Molson Coors has purchased Aspall – the UK’s top-selling premium cider – for an undisclosed price [but rumored to value Aspall at $55 million]. The UK is the world’s largest market for cider – accounting for 45% of sales – and Chevallier family-owned Aspall was the largest of the cidermakers in the UK. More than half of all apples grown in the UK are used to make cider. Aspall joins […]
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