Remy Martin Sues Sire Spirits And 50 Cent

Rémy Martin & Company – the world’s second-largest cognac producer/seller behind LVMH Hennessy – has filed a complaint against Sire Spirits, Vetro and VSPA, in New York, creators of Branson Cognac, for infringement on their bottle design. Sire Spirits is owned by 50 Cent – aka Curtis J Jackson III.

Remy Martin claims that Sire Spirits has ‘willfully and blatantly designed their bottle to unfairly capitalize on the goodwill and reputation’ of their Rémy bottle design, according to the lawsuit filing.

Although Jackson filed a USA trademark for his Branson bottle in February 2020, Rémy Martin said the bottle, due to their ‘stark similarities’, would create consumer confusion.

Rémy Martin’s toroidal-shaped bottle has been in existence since 1985 and the company owns several USA trademarks for the bottle.

Rémy Martin claims in the lawsuit that the Branson bottle is a ‘near exact reproduction’ of the RM’s Centaure de Diamant bottle, which was released as a ‘one-of-a-kind’ bottle design in 2010.

While legal representatives for Branson/Sire Spirits have yet to issue an official response to the lawsuit, Jackson did issue a brief response via his Instagram social media account, writing: “They are afraid of me already. Branson Cognac is the new wave. Remy is #2 behind Henny and worried about Branson Smh I’m just getting started.”