Rod Stewart Partnered With Duncan Frew to launch New Whisky Brand

Legendary rockstar Rod Stewart joined hands with Duncan Frew and Loch Lomond Distillery to launch a new whisky brand.  The spirit known as Wolfie’s is live in many European countries.

Although Rod Stewart might not become a Tequila fan anytime soon, he is certainly a lot more than a whisky fan. The famous rock singer and Wolfie’s CEO Duncan Frew unveiled a blended Scotch whisky this May (2023).

Developed over the course of 18 months by Scotland’s Loch Lomond Distillery, the three-year-old blend is known as Wolfie’s. It was technically launched as a no-age-statement Scotch. It has become the first whisky that Stewart is backing.

Rod Stewart and Wolfie’s Whisky Brand

According to Stewart, the project was recommended to him by another rockstar.  He explained it like this:

“There’s a rock singer in Glasgow called John McLaughlin – Johnny Mac & The Faithful is his band – and he’s been good friends with me for some time. And he said to me: ‘A mate of mine wants to start a whisky company, would you be interested?’ I said: ‘Of course I would – especially if he’s a Scotsman, I’d be really interested.’ So Johnny Mac put [Frew and I] together, and we cracked on from there.

“When we got the first label, I was immediately enthralled because I loved the idea of a rascal and a wolf – it’s just old-time rock ’n’ roll.

“I’ll be totally honest with you, I had a whisky when I was about 16, just when I was becoming a professional musician and, after a couple of whiskies, I became sick on it. Funnily enough, the same thing happened with my dad, but with Port.”