Whisky Articles

The Famous Grouse Turns To The Dark Side


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The Famous Grouse has gone to the “dark side” in promoting their new Smoky Black peated single malt Scotch whisky. In the television advertisement designed to take advantage of the upcoming newest movie in the “Star Wars” franchise, a grouse bird takes a midnight stroll in the mountains and when a full moon is revealed, the grouse is transformed into a “darker and smokier feathered version”.

The Famous Grouse’ Smoky Black is said to contain notes of dried fruit, peat and smoke.

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