Stella Artois Wants You To Spend More Than Your Money On Their Beer

Sure, Stella Artois wants you to buy their beer – why not? But after you buy their beer, they want you to hire a famous artistic person to stage the glam-shindig you will be throwing with their beer as one of the centerpieces of the affair. Well, okay, maybe not go that far – but at least they want you to pair their beer with more than brats and chips, anyway.

The first of Stella Artois’ commercial series features Chicago-based photographer Paul Octavious and will be followed up with food artist Marije Vogelzang in August, actress Gina Rodriguez in September and chef Jonah Reider in October.