Redbreast has ‘Quite the Find’ for their newest promotional campaign, enlisting the aid of Irish actor Andrew Scott [“Fleabag”] for their Irish single pot still whiskey. The new global campaign features the Bafta Award-winning Irish actor encouraging audiences via voice-over and meaningful glances to avoid the beetroot and to dig deeper to unearth ‘something amazing’ […]
Green River Distilling has debuted their new promotional campaign entitled “Raise Your Spirits” which revives a joke-telling ghost as part of the quality control process. Green River Distilling is based in Owensboro, Kentucky, was founded in 1885 and is listed as the 10th oldest licensed distillery in the state. Nearby family-owned Bardstown Bourbon Company purchased […]
Sovereign Brands – known for wine and spirits [Bumbu rum] has collaborated with spirits behemoth Pernod Ricard to create their first-ever Scotch whisky, which they are calling The Deacon – a blended Scotch whisky originating from hand-selected drams from various Scottish regions, including Islay and Speyside. Sovereign’s The Deacon has the aforementioned blend of whiskies […]
Coors Light has officially announced the unofficial beginning of summer with a promotional campaign depicting typical summertime activities which can be enjoyed with the addition of some MolsonCoors products. The Coors Light promotion – entitled “The Official Beer of Everything Unofficial” – is focusing on the elusive 21- to 34-year-old market segment. The Coors Light […]
Whyte & Mackay has released Whyte & Mackay Triple Matured along with a promotional video featuring the blended Scotch whisky’s distinct triple maturation process. Whyte & Mackay plans to have the promotion run during programming for the 2022 French Open and current Formula One racing season.
Actress Blake Lively [“Sisterhood of the Traveling Pants” and “Gossip Girl”] has released the first promotional video for her line of sparkling low-calorie mixers called Betty Buzz, which was originally released in September 2021. Lively’s Betty Buzz line-up offers five flavors – Tonic Water, Sparking Grapefruit, Meyer Lemon Club Soda, Sparkling Lemon Lime, and Ginger […]
Diageo-owned Johnnie Walker – global purveyor of blended Scotch whisky – is promoting their spirit by imploring consumers to ‘Keep Walking’ as more bars and pubs open up worldwide in emerging from the Covid-19 pandemic. The video promotion features a mash-up of famous songs including Run DMC and Aerosmith’s “Walk This Way”, Loretta Lynn’s “These […]
Martell Cognac has collaborated with musical artist Janelle Monáe to promote their Martell Blue Swift cognac. A video highlights both Monáe’s fashion, film and musical careers while extolling the virtues of Martell Blue Swift Cognac.