Heineken Presents The Closer
Opening a Heineken can have an influential effect on today’s society in “The Closer” – the name for a high-tech bottle opener that immediately shuts down all work applications when a bottle of Heineken is opened with it.
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Coors Light Officially Announces The Unofficial Start Of Summer
Coors Light has officially announced the unofficial beginning of summer with a promotional campaign depicting typical summertime activities which can be enjoyed with the addition of some MolsonCoors products. The Coors Light promotion – entitled “The Official Beer of Everything Unofficial” – is focusing on the elusive 21- to 34-year-old market segment. The Coors Light […]
Third Time Is The Charm For Whyte & Mackay
Whyte & Mackay has released Whyte & Mackay Triple Matured along with a promotional video featuring the blended Scotch whisky’s distinct triple maturation process. Whyte & Mackay plans to have the promotion run during programming for the 2022 French Open and current Formula One racing season.
The Glenlivet Attempts To Break The Stereotype
The Glenlivet attempts to “Break the Stereotype” with a promotional campaign focusing on a more diverse range of “whisky drinker” worldwide than just the expected demographic group. The Glenlivet announced it would support up to 30 participants in the Education & Mentorship Project of Equal Measures, a London-based group that works to increase diversity in […]
Topo Chico Hard Seltzer Goes Hard For Cinco De Mayo
Topo Chico hard seltzer is celebrating the anniversary of the Mexican victory over France in 1862 – otherwise known as Cinco de Mayo. Topo Chico – owned by Molson Coors and Coca-Cola – opens a pop-up Swap Shop truck in New York City’s East Village where people are invited to bring in a Cinco de […]
Massive Bottle Of The Macallan The Intrepid To Go On The Block
The world’s largest bottle of Scotch whisky – a massive 311 liter-container of a 32-year-old Macallan single malt called The Intrepid – is set to go up for live online auction on May 25, 2022 at Edinburgh-based auction house Lyon & Turnbull. The Intrepid was officially certified by Guinness World Records in September 2021 and […]
Ballantine’s Collabs With Borderlands
Ballantine’s Scotch whisky is collaborating with the video game series Borderlands to launch a limited edition bottle of whisky. In their first-ever video game collaboration, Ballantine’s will have a non-player character (NPC) – specifically, the bar mistress, Mad Moxxi – who will also hold the role of chief galactic expansion officer (CGEO). The Ballantine’s x […]
Betty Buzz Offers Whiskey-Mixing Alternatives
Actress Blake Lively [“Sisterhood of the Traveling Pants” and “Gossip Girl”] has released the first promotional video for her line of sparkling low-calorie mixers called Betty Buzz, which was originally released in September 2021. Lively’s Betty Buzz line-up offers five flavors – Tonic Water, Sparking Grapefruit, Meyer Lemon Club Soda, Sparkling Lemon Lime, and Ginger […]