Courage And Stone Sales Skyrockets

Sales of “Courage and Stone” – the ready-to-drink cocktail blend launched earlier this year – has skyrocketed during these coronavirus pandemic times with a 596% jump over the past two months.

“Courage and Stone” was launched by actress Aisha Tyler [known for her role as Dr. Tara Lewis in “Criminal Minds” as well as the voice of Lana in “Archer”] in early 2020 with two varieties: Classic Old Fashioned and Classic Manhattan.

Tyler, who used to work as a bartender during her time as a student at Dartmouth, wanted to recreate cocktails at home without having to mix or muddle them.

“We all want a great drink at the end of the day, but we don’t all have the time or energy to make them from scratch, let alone the funds to build out a full home bar, which can be both costly and time-consuming,” said Tyler.

“Courage and Stone solves the problem of wanting a delicious drink when you walk in the door. It’s a top-shelf, full-proof cocktail with no mixing, no mess. All you do is add ice. It gives new meaning to the phrase ‘cocktail and chill’.”

Courage and Stone’s bottled cocktails are made at Brooklyn-based New York Distilling Company.

The Old Fashioned includes notes of orange and dark cherry, while the Manhattan offers hints of cherry and dark chocolate.

Courage and Stone’s bottled cocktails are made at Brooklyn-based New York Distilling Company and are currently offered in New York and California in 200ml bottles [with 750ml bottles planned for later in 2020].

Additionally, Tyler donated 30% of online sales of “Courage and Stone” from April 2020 to the United States Bartenders’ Guild.