Beer News

Heineken Enlists Fred Armisen To Promote Beer While Calling A Pay Phone


Heineken paid Fred Armisen a boatload of cash for the simple act of calling a pay phone situated across the street from New York City’s Comedy Cellar comedy club and then trying to entice whoever answered the phone to come over to the club. Not surprisingly, many people would not even pick up the randomly ringing phone and even fewer could be coerced by Armisen to come across the street. But if they did, they were rewarded by being brought up on stage in Armisen’s act as well as, presumably, getting some complimentary Heineken…

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